One of my most recent writing jobs was to co-author an ebook based on the content of two websites I had helped to develop. No problem. Then I was asked to write the sales letter to go with it. Panic! I’d never written a sales letter before. Feature articles, yes. News articles, yes. Copy for print ads, yes. But never a sales letter. As usual, I said yes and then began to think about how I could do it. I did a web search and came up with an immensely helpful article by David Frey. Frey, author of the
Crafting The Hard Sell
Crafting The Hard Sell
Crafting The Hard Sell
One of my most recent writing jobs was to co-author an ebook based on the content of two websites I had helped to develop. No problem. Then I was asked to write the sales letter to go with it. Panic! I’d never written a sales letter before. Feature articles, yes. News articles, yes. Copy for print ads, yes. But never a sales letter. As usual, I said yes and then began to think about how I could do it. I did a web search and came up with an immensely helpful article by David Frey. Frey, author of the
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